Low awareness of lung health in India keeps millions from early screening and timely action, even as the prevalence of respiratory diseases continue to rise.
Awareness is the first step toward prevention.
Millions at risk:
Asthma, TB, and COPD affect tens of millions.
Toxic air:
90%+ of Indians breathe unsafe levels of PM2.5.
Economic toll:
Air pollution costs India approximately $36.8 billion annually.
Key Gaps:
Low awareness, scarce access to early detection, stigma and misinformation.
India is facing an escalating lung health challenge — millions breathe unsafe air every day. Air pollution has become one of the leading causes of respiratory diseases, affecting not only those with pre-existing conditions but also healthy individuals across age groups.
In rural and semi-urban India, millions still use chulhas and biomass fuels like wood, dung, and crop residue for cooking, filling poorly ventilated homes with harmful indoor smoke.
Indoor air pollution is a silent health hazard that causes millions of preventable illnesses every year, disproportionately affecting rural women and children.
Run hyper-local health camps during peak season, conducting awareness sessions and a screening camp with vocal biomarker tests to identify high-risk individuals for urgent care.
Cities and industrial zones are witnessing rising levels of air pollutants due to vehicular emissions, industrial activities, construction dust, crop burning, and use of fossil fuels.
The Air Quality Index (AQI) in major metros often exceeds 300, far above safe limits. Respiratory OPD visits spike during high-pollution months, especially among children and the elderly.
Run hyper-local health camps during peak season, conducting awareness sessions and a screening camp with vocal biomarker tests to identify high-risk individuals for urgent care.
Toxic Smoke Attack: Crop burning releases massive plumes of PM2.5 (toxic smoke) that choke North India every season.
Code Red Air: Causes severe AQI spikes (401+), creating a catastrophic pollution event.
Immediate Danger: Triggers severe asthma, immediate respiratory distress, and increases risk of irreversible COPD.
Protect Our Right to Breathe: Requires urgent, scalable solutions to end this life-threatening seasonal pollution.
Shielding Communities: Run hyper-local health camps during peak season, using voice tests to identify high-risk individuals for urgent care.
Use real-time health data from camps to inform leaders, securing attention and funds for cleaner farm technology adoption.
Daily Exposure: High Ambient AQI means we breathe unsafe levels of pollutants every single day from traffic and factories.
Invisible Damage: Chronic exposure lets tiny particles (PM2.5) sneak in, causing silent, non-reversible damage over time and diminishing lung capacity.
Losing Capacity: Weakens immunity, reduces lung function, and dramatically worsens chronic illnesses like Asthma and COPD.
Systemic Health Check: This isn't just an emergency; it requires fundamental, year-round changes for the "right to health.
Screening the Vulnerable: PinkTree brings our non-invasive 6-second voice test to the most vulnerable to catch invisible lung damage early and initiate life-saving care.
We train health champions to deliver continuous education and use our app for ongoing digital monitoring, creating a resilient, community-run health defense that lasts.