The PinkTree Foundation Ethos

Bhagavad Gita: Chapter 4, Verse 29

apāne juhvati prāṇaṁ prāṇe ’pānaṁ tathāpare prāṇāpāna-gatī ruddhvā prāṇāyāma-parāyaṇāḥ

Shloka Hindi_2

The PinkTree Foundation Ethos

Bhagavad Gita: Chapter 4, Verse 29

अपाने जुह्वति प्राणं प्राणेऽपानं तथापरे | प्राणापानगती रुद्ध्वा प्राणायामपरायणा:

apāne juhvati prāṇaṁ prāṇe ’pānaṁ tathāpare prāṇāpāna-gatī ruddhvā prāṇāyāma-parāyaṇāḥ

New_English_Slide 4_3

We are the India Member organization of

Our Mission

PinkTree Foundation is on a mission to assist patients suffering from any respiratory ailment. The Foundation will work with project partners at the grassroot level to improve lung health by enhancing awareness amongst patients, and driving change required to prevent the increasing prevalence of respiratory diseases in India.

01.
Individual Action
Disease Awareness and Advocacy for Patient Issues.
Good Health and Well Being: Access to Affordable Healthcare.
02.
Community Action
Awareness and Education linked to Lung Diseases.
Programs which promote Respiratory Fitness.
03.
Climatic Action
Right to Clean Air.

The PinkTree Movement

The PinkTree movement envisions a drive around giving lung health the rightful place and importance across different forums and components of society.

The movement is a construct of defined cohorts amongst the doctor and their patients and supported by everyone else. This cohort is a channel of communication and engagement. If we educate and create awareness amongst individuals, and create a more compliant and responsive community, we will create a more lung healthy country.

PinkTree will act as the platform for all the action. It will shadow the desires of the doctor and create a conducive and efficient exchange for managing the disease better amongst patients.

The purpose of this movement is to gather all the stakeholders who are invested in the lung health of a patient, or an individual, on a common platform and create a throbbing ecosystem, which manages the lung health patient effectively.

The PinkTree ecosystem is where all the verticals including doctors, pharmaceutical companies, diagnostic laboratories, insurance firms etc. will converge over a period of time.

Personalized healthcare
Data driven decisions
Bringing all stakeholders together
Neutral platform

The PinkTree Foundation Action Plan

For us at PinkTree, patients interest comes first. Lung diseases vary widely, from allergies and infections to conditions like Asthma and COPD. Our foundation creates programs to help patients manage these complex diseases.

01.
Understanding Different Lung Diseases
Various causes: Allergies, infections, and more.
Types of conditions: Some can be cured, others cannot.
02.
Helping Respiratory Patients
Multi-step treatment: Using both oral and inhalation medicines.
Specialized care: Tailored programs for each patient's needs.
03.
Living Well with Lung Diseases
Educational programs: Helping patients learn about their diseases.
Daily support: Providing tools and resources for better disease management.

Targeting factors affecting Lung Health: Rural and Urban

India’s rapid economic growth has led to urbanization and increased pollution, with severe smog in the capital during winter harming lung health. Studies highlight urban challenges, while rural areas still rely on old cooking methods and bio gas fuels, posing health risks.

01.
Urbanization and Pollution in India
Rapid economic growth leading to urbanization.
Severe smog in the national capital during winter months.
02.
Health Impact on Urban Residents
Studies highlight the challenges of urban living.
Pollution's harmful effects on lung health.
03.
Rural Health Hazards
Continued use of traditional cooking methods.
Bio gas fuels posing significant health risks.

The opportunity to participate

Corporates

We invite grants/ donations from corporates to support our cause

Individuals

We invite individuals to contribute/ donate and join our mission

Our Team

Ira Toraskar
Ira Toraskar

Director

With 3.5 years in Non-Profits like AIESEC, Leadership 30, and Rotaract, she led Talent Management, aligning projects with UN Sustainable Development Goals, and worked with diverse teams on ground. As People Management Head at Leadership 30, she fostered sustainable community solutions. She also brings 2.5 years of Pharma experience from Indegene.

Nandita Dandekar
Nandita Dandekar

Director

Two decades of healthcare experience. Built strategies to transform lung health management both at the doctor and patient level.
Worked as Global Board Member of Women Leadership Initiative at GSK with the objective to achieve and maintain gender equality at all levels of the organisation.

Samidha Vichare
Dr. Samidha Vichare

Advisor

National Member Of World Human Rights Protection Commission. Post Graduation in psychology, specialization in Social Initiative Management from IIM Kozhikode, Doctorate in Social Initiative. 10 years of work experience in project management.

Our Team

Ira Toraskar
Ira Toraskar

Director

With 3.5 years in Non-Profits like AIESEC, Leadership 30, and Rotaract, she led Talent Management, aligning projects with UN Sustainable Development Goals, and worked with diverse teams on ground. As People Management Head at Leadership 30, she fostered sustainable community solutions. She also brings 2.5 years of Pharma experience from Indegene.

Nandita Dandekar
Nandita Dandekar

Director

Two decades of healthcare experience. Built strategies to transform lung health management both at the doctor and patient level.
Worked as Global Board Member of Women Leadership Initiative at GSK with the objective to achieve and maintain gender equality at all levels of the organisation.

Samidha Vichare
Dr. Samidha Vichare

Advisor

National Member Of World Human Rights Protection Commission. Post Graduation in psychology, specialization in Social Initiative Management from IIM Kozhikode, Doctorate in Social Initiative. 10 years of work experience in project management.

mohini mehta
Mohini Mehta

Advisor

Currently working as a Chief Operating Officer (COO) at the World Health Innovation Forum, she is a Healthcare Strategist with over 5 years of experience in International Relations and Accounts Management spearheading Global Programs, Fellowships and Partnerships. She has previously headed EntrepreNari, a platform for budding women entrepreneurs at AMTZ.